Emerging Market

The emerging market became very important to the Japanese firms in 2010, which were growing much faster than rich ones. Many Japanese firms sustained a lot of losses in 2009, however they reversed the situation by selling to the new global middle class in 2010. The western consumers, such as consumers in North America and Europe, became more frugal. So the market outside North America and Europe, which will account for 80% of global growth between 2000 and 2050, are more important to the development of Japanese firms. Japanese firms turn their target market to the BRICs (Brazil, Russia, India and China), the MINTS (Malaysia, Indonesia, Nigeria, Turkey and Saudi Arabia), Vietnam and the Balkans. These emerging markets helped Japan to get rid of from the bad economic situations in many sectors. However there also are some potential difficulties. The high exchange rate—86 yen for 1 dollar—hurts the Japanese exports. The Japanese culture hard to manage a global workforce, but it is a trend to hire more foreign talent. If the Japanese companies want to get more opportunities in the emerging markets, they should make their decisions as fast as possible.

Bob Zoellick, the president of the World Bank, asserted that the third world was going to be end. Some developing countries have the faster growing rate than the rich world, and they have a greater influence on both economy and polity. The third world tried to change their situation. These countries were difficult to be independent which was implied in the cold-war terminology. However, they aligned themselves together that let them have more opportunities to compete with the rich world. In 2010, the third world shared 43.4% of the global income which can be considered as the engines of the world economy. After the great recession, the richer countries have not fully recovered, but the poorer countries, especially in Asia, the Middle East and Africa, still have higher income than before. To some extent, the third world,...