Makey

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Words: 889

Pages: 4

Category: Business and Industry

Date Submitted: 10/04/2013 10:46 AM

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Company business direction.

Embracing with the spirit of “Commitment of Perfection”, they offer plentiful manufacturing experience and production technology. With the expertise acquire over the last three decades, we constantly improve our quality to present customer with superior and innovative product, toward the goal from good, better and best to perfect and devote themselves to developing high quality and precise industrial merchandises that put Perfect International Group into the row of worldwide multinational corporation. Innovation, research and develop, product quality and close to market and customer should be the objective for the company. To meet difference need of customer, there are difference kinds of toy produced by Perfect Toys, but the core business in recent year should be “Hobby toys”. The term “hobby toys” means the high speed or high technology toys played with remote control to provide the high speed feeling to player when playing, they including car, boat, helicopter… etc. in this moment the main buyer of this series of goods should be in Europe and US. By the long time of development, they owned their product line and show room to increase both quality to customer. By the increasing challenge in the market, they improve of the product, after-sales services and develop new product to meet the market needs.

Objective

Raising up the Brands Image in world, increasing the volume of sales and get more market share to meet over 10% grow rate in the market within three year should be the short term objective. To face the challenge with the difference competitor in the world (Takara Tomy & Tamiya in japan, Bruder in Garmeny) and the negative image for the “Made in China” brands. We need to enhance the quality checking and get more International certification for the product. Beside we will use the open-mind attitude to face this issue, through difference kind of communication channel to build up the consumer's confidence and change the attitude...

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