Tata Nano

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Strategic Management 317B |

Lecturer: Frankie Yee |

Wong Jun yi 32009364 |

Topic: Tata Nano

Content page

Introduction | 2 |

Value chain | 2 |

* Firm’s introduction | 2 |

* Research and technology development | 2 |

* Operations | 2 |

Core Competencies | 3 |

Recommendations | 4 |

References | 5 |

Introduction

Tata Motors is the leading automobile maker in India, focusing strongly on indigenisation. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology (Tata motors, 2013). Its introduction of the Nano car received many media attention due to its targeted low price as the competitive advantage. To achieve the goal of a people’s car, Tata Motors refined its manufacturing process repeatedly, emphasizing on innovation and seeking after new design approaches from existing suppliers. Ever since globalization has taken its toil in our economy, making a car as cheap as the Tata nano without mutual cooperation with its suppliers and creative engineers to lower the cost price is almost impossible. Let us take a look at the value chain of Tata motor and how it brought about the birth of the Tata Nano.

The Value Chain of Tata Motors

Firm’s Infrastructure

Mr Mistry Cyrus was appointed director over Tata motors since May 2012 (Tata Motors, 2013), taking over the creator and initiator of the Tata Nano, Mr Ratan Tata. Back when Mr Ratan Tata was the director, he sees the need to design a product suitable for the road and weather conditions of India. The writer feels that Mr Ratan Tata has a strong sense of societal responsibility, probably because he saw the need to raise safety awareness in India (Winter, 2009).

Research and Technology development

Mr Ratan Tata secured a team of engineers to begin working on the development and design of the Tata Nano. In the initial stage, no one believed that a car this cheap is possible. Mr Ratan Tata...