Marketing Unit 3 Db

Marketing, Product & Place

Unit 3 DB

AIU Online

The product of choice is the snickers bar of the Mars Company. It is considered to be a convenience product, (Marketing, 2013). It has been in existence since 1938. This product is a product that has crossed over as a global contender around the nation. It has been advertised on the internet, super bowl commercials, and the local grocery stores.

This convenience product is just as it sounds, which is easy to obtain by the consumer. Based on the product classification, special care has been taken by the Mars Company, in reference to advertising techniques. The special consideration of the product has been the quality. The taste has not appeared to have been compromised. This product can be distributed through both direct and indirect measures, (MUSE, 2013). An indirect channel that is used would be the internet, while using the push strategy to build demand, (…). Target groups have changed over the years. Snickers appear to be reaching out to consumers ages 25-35, who are on the go.

An important development decision will be to continue to reinvent the bar. Snickers have also produced a peanut butter version of the bar that has done well. A healthier version of the bar, perhaps with less sugar and more nuts may be an option. This will reach out to the consumer who prefers a healthy snack without compromising the taste. The great thing about reinventing the bar, allows new marketing ideas to emerge. By testing a small group of consumers, in fitness centers, while marketing a healthier version of snickers may be a consideration. This would help to support this new strategy. This will also be a great leap ahead of the completion.

Reference

Kerin, R., Hartley, S., Rudelius, W., Marketing, (2013), Retrieved@www.aiuonline.edu

My Unique Student Experience, (2013), Retrieved@www.aiuonline.edu