SERVICES MARKETING
People, Technology, Strategy
SEVENTH EDITION
Christopher Lovelock Jochen Wirtz
BRIEF CONTENTS
Contents Preface xiii xvii
PART I Understanding
will be explained into further detail.
1. Manga
Definition
Manga (pronounced mahn-gah) are comics from Japanese origin, respected as an integral aspect
loo veen ah-khehn-ee-thahm
When will we see each other again?
Man mathach?
Mahn mah-thakh?
How do you feel?
Manen orchal le?
Mah-nehn ore-khahl lay?
How