Competitive Analysis for a New Surfboard

Competitive Analysis #1:

Name of product: the Surf Air

Parent company (if known):

2 or 3 key features of the product or service: This Surf board is inflatable, so it’s easier to carry and transport, taking less space, lighter, and safety.

Estimated age and gender of the target audience: From 8 to 99, targeting as newbies in surf as amators or even professional needing a training board easy to move.

Tag line / Strap line / Slogan of the product (if it is not in English, include both, that is the original tag line and the English translation): 2 minutes to inflate, all day to have fun

Where is the product advertised (which publications, web, literature, etc.)? in fact, you can find such products on the internet, on almost all surf goodies and accessories website, since there is not really that much advertisement on surf products.

•What do you think are the strengths and weaknesses of their advertising (short statement)?

The strength are that we all know about the issues transporting our own because of the size that can go about more than 2 meters long and 1 meter wide, and about 25 kg, and with this product, it take the space of a nice handbag and a weight about 5 to 7 kgs. The weakness is that it’s not a “real” surfboard in the way that you can’t do figures and use it as rough as you can with a real one. It’s stay à “toy” whereas you can compare a real one with a fun tool.

Competitive Analysis #2:

Name of product: Powerski

Parent company (if known): Powerski Jetboard

2 or 3 key features of the product or service: It’s a surfboard with engines on it. Need only gas to run, we don’t need waves anymore, and can go up to 65km/h.

Estimated age and gender of the target audience: It’s for a grown, adult and amator/professional people, in the middle/upper class. From 18 to 60 years old.

Tag line / Strap line / Slogan of the product (if it is not in English, include both, that is the original tag line and the English...