Business Plan of Spa

Business Plan

Business 2

Group 2

Group member: Wei Dongyu, Hely

Wen Di, Stephanie

Yan Yang, Yan

1. [The company’s name is a Luxury Beauty Spa providing bath service and buffet service]

2. [first, market mix is a big problem, foreign people may not accept this kind of service; second, get a business certificate may be difficult to get.]

3. [in order to build a successful company, there must be some different. In China it is common, while as far as I know people in western country are used to taking a shower in their own bathroom. As a result, our bath service might bring them a new experience.]

4. [though is a good business idea, I don’t think there are any investors in society, so we might be raise money by ourselves.]

Business Profile

Mission statement [earn money]

Product service [provide excellent fresh bath service]

Type of Business [Spa, Retail] [company name is a Luxury Beauty Spa providing bath service and buffet service]

Legal Structure [Partnership] [why]

Qualifications [We are qualified to run this business because we are the one of only thirty spas in the world to receive the esteemed Forbes Five-Star award, and our professional massage therapist offering an array of treatments and therapies]

Target Market Segment [Our customers come from local, other cities, foreign countries]

Demographics [Age: 18-70; Gender: male/female; Occupation: white collar (under high pressure), retired people, couples and families; Education: University degree or above] [Economic factors: high income families]

Geographic [size of area: Three flours and 500m2, near commercial area, location of customers: nearby residential area and hotels]

Psychographics [Enjoy their life, A positive attitude towards life, other free-time activities: BBQ, KTV, Bar, travel]

Buying Patterns [High-level consumption, hold membership card, brand loyalty, cautious, using credit card]

Competitive advantage:

1. Our company...