Djs Strategic Plan Analyst

comDAVID JONES LIMITED

FY09-FY12 STRATEGIC PLAN

1

Today’s Agenda

• A turnaround has been delivered in the last five years • Company now uniquely positioned in an attractive retail segment with an improving industry structure • Seven major sources of value will drive PAT and cashflow growth over FY09-FY12 • The Plan will deliver at least 5-10% p.a. PAT growth through the cycle with strong cashflows and returns to shareholders

2

Today’s Agenda

• A turnaround has been delivered in the last five years • Company now uniquely positioned in an attractive retail segment with an improving industry structure • Seven major sources of value will drive PAT and cashflow growth over FY09-FY12 • The Plan will deliver at least 5-10% p.a. PAT growth through the cycle with strong cashflows and returns to shareholders

3

David Jones has successfully achieved a turnaround in the last five years

• Distinctive “Home of Brands” positioning with the best product range, great service and the reinvigoration of our high-value stores • Sustainable profit after tax growth through the cycle • Sustainable gross margin improvement • Sustainable cost-efficiency culture • Strengthened store card business • Strong cashflows with disciplined capital management • Experienced and consistent management team

4

Strengthened position as “Home of Brands” – Best range of national and international brands

• Over the past five years, we have introduced over 300 recognised new brands, including a large number of department store exclusive brands, e.g.: – Witchery, Ted Baker, FCUK, Saba, Napoleon Perdis Cosmetics, Kiehl’s, Ralph Lauren Home • Strengthened our brand differentiation through the installation of over 1,000 branded concepts • Around 50% of brands and sales in our core apparel and accessories categories come from department store exclusive brands

5

Reinvigorated high-value stores

Key store refurbishments • Elizabeth St – Ground and lower ground floors – First floor •...