3d Marketing Plan

TX-ND Marketing Plan

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1.0 Executive summary

TX-ND is a new 3D printer that will be introduced into the market in the near future. Because of the fact that 3D printing equipments have been very expensive in the past, the market for 3D printers is still growing and this new product is expected to compete effectively with the existing products in the market. TX-ND will be capable of offering both additive printing and rapid prototyping and this will put it in a good position to compete effectively with other 3D printers in the market. On top of offering presenting customers with a unique combination of features and functionality, TX-ND will also be offered at a very competitive price. Despite the fact that there are several other competitors in the market, TX-ND will compete relentlessly and establish itself as one of the key players in this growing market. To ensure that the product competes effectively with other players in the industry, the product will be designed in such a way that it will offer both conventional and 3D printing to its clients. According to the research carried out, other 3D printers in the market are mainly designed to suit the needs of corporate clients and neglect those of small scale and individual clients. To differentiate itself from other players in the 3D printing industry, TX-ND will offer unique services at competitive prices. Moreover, the product will not discriminate clients as it will be serving both individuals and corporate clients. It is expected that these two key factors will help the company achieve a considerable market share within the shortest time possible. The main marketing goal of TX-ND in its first year of introduction is to achieve a market share of 1.5 %. During the same year, the company plans to achieve sales revenues of up to $850,000 and maintain the losses below $150,000. During the second year, the main objective of TX-ND will be to achieve a break even....