K&W Plumbing

Running head: KW Plumbing

KW Plumbing

Gerald Klein

Kaplan University

AB209: Small Business Management

Eric Freeman

02/09/2013

Project Deliverables Checklist: (All units)

Place a checkmark here as a reminder that you have completed this particular section of your descriptive business plan!

___Unit 1 (None)

_x__Unit 2 (Business Description, Vision Statement, Mission, and Motivation Statements)

__x_Unit 3 (Description of Products or Services)

__x_Unit 4 (Marketing Plan)

___Unit 5 (None)

_x__Unit 6 (Operational Plan)

__x_Unit 7 (Management and Organizational Plan)

_x__Unit 8 (Financial Plan) (Descriptive)

__x_Unit 9 (Executive Summary)

___Unit 10 (None)

Executive Summary (Unit 9)

(This portion of your mini-business plan should contain a brief overview of everything in your plan. This brief overview should contain an explanation of your product/service line, the market you will serve, and a brief summary of your financial goals. This should be completed in Unit 9.)

Plumbing is one of the oldest professions in the world. The world will always need plumbers. The plumbing industry has seen plenty of innovative changes. First all plumbing was done with lead pipes; from there plumbers started to use galvanized steel and then copper. Now most residential homes use PEX tubing. Not only have the material used to run water lines have changed but so have the ways we heat water. Right now solar water heating is the most economical way to heat water.

Our cheapest solar water heater system will cost us $1,300 and we will charge $8,500 for the system installed. Right now Louisiana has the best solar tax credits. When a customer purchases a system purchases a system from us they will be entitled to a 30% tax credit and a 50% tax rebate. This will allow us to advertise 80% of the solar water heater installed. Our target market is 62% of the entire population of St. Tammany parish.

Business Description (Unit 2)

(This section of the plan should include...