Swott Analyis

3.       SWOTT analysis

a.       Strengths (internal)

b.      Weaknesses (internal)

c.       Opportunities (external)

d.      Threats (external)

e.       Trends (external)

SWOT Analysis is a marketing tool used to identify an organization’s strength and weakness within that organization. SWOTT will identify the strengths, weaknesses, opportunities, threats and trends which will target improving and protecting the organization. GE has been in existence for over 130 years and has achieved advanced innovation in technology. GE’s investment in research development to expand towards the future gives the company a distinct completive edge. The Smart Checkout Xpress (SCX2000) is the future of the Radio Frequency Identifier that aligns technological infrastructure, convience, and self-checkout lanes for customers shopping at grocery stores or large department stores. General Electric has a massive customer base that strengthens sales and profit. The online presence is strong and ahead of many of its competitors along with their massive effect on a global level. The weakness of this company consists of the weak stock as they attempt keep up with the demand of the market. Due to the economic downturn, there are lower stock prices. To enhance General Electric’s strategic efforts the external opportunities must be recognized to set a positive trend. To expand their technological advances, governmental supports like grants or contracts help support the research and development. Joint ventures in the Asian market will improve economic growth. Promoting natural resources and social responsibility will help secure the high demands of the market. The threats of the organization consist of competing with other competitors in the same market. The SCX2000 technology is new and needs to custom developed, does not interact with other stores and possibly customer may pay twice if for some reason they have to re-enter the store and still have the purchased products...