Swott Analysis Plan Phase Ii Business 475

Part II: SWOTT Analysis

Conceptualizing a Business

Pat Wade

Week Three Individual Assignment

November 30, 2011

Professor Chadwick

This paper will cover the SWOT analysis for Pat's Baked Goods. In addition this paper will cover instructions for conducting a SWOT analysis and how to simplify a strategic plan. Strategic planning sounds harder than one may imagine but in hindsight the process is fairly easy and productive. One can learn the SWAT process by using the SWOT matrix tool. The matrix is an effective way one can achieve the desired goals. The first step is to know what a strategic plan is and how does one start the strategic process. A strategic plan is the goals and concerns the company has for the future success of the company. The strategic plan is essential for a company to implement because the plan is a reference for any problems and concerns one may come across.

SWOT is the shortened for Strength, Weaknesses, Opportunities, and Threats. The SWOT Matrix is a detailed model for management to reference when needed. The SWOT model has four areas of topics and concerns. The SWOT model is used as a guide for managers to use when creating an action plan. Each area of concern is used to analyze where one is now, where the company wants to be, and an action plan to achieve the optimal goals. The SWOT process is the same in every aspect of business or ones personal life. The four steps will be discussed below. Pat’s Baked Goods is a new family owned bakery that provides one of kind baked goods to a community that has only grocery chains to buy their cakes, cupcakes, and muffins at. The SWOT analysis will be a successful tool for my bakery to understand the ins and outs of making a business successful.

Step one will be a list of the here and now. For example, one will list the current strengths of the company, and the current weaknesses of the company. Step two...