Analysis of Apple

Analysis of Apple Inc.

Apple Inc.

Various products

The core philosophy of Apple’s products is its digital hub strategy, which controls, integrates, and adds value to Apple devices. Apple’s aim is to establish a mature digital life for the future. Thus, it produces a variety range of products and devices. The following is a map of it.

Hardware |

PCs | Home | ▪ iMac ( 1998) ▪ eMac ( 2002) ▪ Mac mini ( 2005) |

| Professional | ▪ Power Mac ( 1999) ▪ Xserve RAID ( 2004) ▪ Mac Pro ( 2006) |

| Laptop | ▪ iBook ( 1999)▪ MacBook ( 2006) ▪ MacBook Pro ( 2006) ▪ MacBook Air ( 2008) |

Digital products | ▪ iPod ( 2001) ▪ iPod mini ( 2004)▪ iPod nano ( 2005)▪ iPod Shuffle ( 2005)▪ Apple TV ( 2006)▪ iPod classic ( 2007)▪ iPod touch ( 2007)▪ iPad ( 2010)▪ iPad2 ( 2011)▪ iPad 3 ( 2012)▪ iPad mini ( 2012)▪ iPad 4 ( 2012) |

Communication products | ▪ iPhone ( 2007) ▪ iPhone 3G ( 2008) ▪ iPhone 3GS ( 2009) ▪ iPhone 4 ( 2010)▪ iPhone 4s ( 2011) ▪ iPhone 5 ( 2012) ▪ iPhone 5S ( 2013) ▪ iPhone 5C ( 2013) |

Software |

Operating systems | ▪ Darwin ▪ Mac OS X ▪ Cheetah ▪ Puma▪ Jaguar ▪ Panther ▪ Tiger ▪ Leopard▪ Snow Leopard ▪ Lion ▪ Mountain Lion ▪ iOS |

Home software | ▪ Bento ▪ iCloud ▪ MobileMe ▪ iLife▪ iDVD ▪ iPhoto ▪ GarageBand ▪ iWeb▪ iWork ▪ Pages ▪ Numbers |

Professional software | ▪ Aperture▪ FileMaker Pro▪ Final Cut Studio ▪ DVD Studio Pro▪ Motion ▪ Soundtrack Pro ▪ Color ▪ Compressor▪ Logic Studio ▪ Mainstage ▪ Soundtrack Pro |

Software packages | ▪ iTunes ▪ Mail ▪ Messages ▪ Photo Booth▪ QuickTime ▪ Safari ▪ TextEdit |

Servers | ▪ Apple Remote Desktop▪ Mac OS X Server ▪ WebObjects ▪ Xsan |

Programming tools | ▪ Dashcode ▪ Instruments ▪ Interface Builder ▪ Quartz Composer ▪ Xcode ▪ Apple iAd Producer |

Marketing

The original aim of Apple’s products is premium-priced products with high end quality in the technology industry. Apple’s prices are much higher than other competitors in computers and digital products. It...