Applied Research China/Music

|Applied research Methods |

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|Music Industry In China |

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|6/5/2013 |

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|Calvin Gunawan 008BA112 |

Executive Summary

This research is conducted to find a correlation between music and mood

It will include:

• Introduction

• Descriptive Research Problem and Objectives, hypotheses

• Sampling Design (Sampling Method + Size)

• Questionnaire Design

• Data Collection & Tabulation

• Descriptive Statistics

• Cross Tabulation

• Discussion of the findings

• Recommendation based on the findings

• Conclusion

At the end of the research we hope to be able to better understand the music industry In China though our research objectives and findings.

Contents

Introduction 3

Descriptive Research problem and objectives, hypotheses 4

Sampling Design (Sampling method + Size) 5

Questionnaire Design 6

Data Collection, Tabulation & Descriptive Statistic 9

Cross Tabulation 26

Discussion of the findings & Recommendations 28

Conclusion 35

Introduction

We did a questionnaire survey about music. We want to know how people feel about music in their daily life. Now more and more people will listen to music for relaxation, etc. Music for a person's life is becoming more and more important. After our group discussion, we designed the 25 questions about music and found the 400 respondents to answer our questionnaire. Respondents were...