Alma Electronics Ill Dream You

CASE STUDY #1

ALMA ELECTRONICS: I’ll Dream of You

PROBLEM

1. What college courses will best suit Mr. Mallari’s sons?

a. Will Mr.Mallari’s sons accept their father idea?

2. How will Mr.Mallari established his own assembly plan?

OBJECTIVES

* To be able to determine the right college courses for each of Mr.Mallari’s sons

* Persuade Mr.Mallari’s sons to take college courses their father picked for them.

* Pursue Mr.Mallari’s dream to have his own well established plant

ANALYSIS

Areas of considerations:

* Personal Opinion of Mr.Mallari’s sons

* Interest of Mr.Mallari’s sons

1. Demand

* External- the demand for electronic parts that are used in assembly and maintenance of radios, tape recorders amplifiers and various selected appliances in other towns.

* Internal-the demand for more man power to serve all the customers various need in term of repair or sales

2. Competition

* External-about Mr.Mallari’s former classmate Estelito chan well –established appliance assembly plant in manila and other factory outlets

* Internal –about Mr.Mallari’s employees who are striving for higher position or salary.

3. Traditional Attitude

* External-the trend in the towns he wants to establish his factory

* Internal-his company’s rules and regulation

4. Total financial investment

* External-total investment in putting up more stores

* Internal-own more assets for investing

5. Possible earnings

SUGGESTED COURSES OF ACTION

From the major problem, we suggest that Mr. Mallari should take into account even the smallest detail in his business. A single mistake can ruin a perfectly crafted plan. The analysis will provide him a simple but firm foundation of actions he can perform in the future to sustain his current stability and to further support the scheme he is planning to implement.

Mr. Andy Mallari should first consult his sons for their willingness to participate in their father’s dream of...