Research Go Animate

General Description

GoAnimate was founded by Alvin Hung in 2007 with the mission of enabling businesses, schools and individuals to make videos quickly and easily. The idea was based on the premise that creating a professional animated video was too difficult and too costly for the average person or small business. So GoAnimate created a cloud based system that allowed users to produce a wide range of custom videos from scratch using drag and drop tools.

How is GoAnimate used in business?

Businesses, especially small businesses and non-profit businesses find GoAnimate attractive from a marketing and awareness standpoint. These businesses are able to create professional advertisements and post them on their websites, Youtube pages and other social media sites using a cost effective method of doing so. GoAnimate has been used to explain differences, raise awareness, website commercials, product presentations and other marketing plans.

Benefits

GoAnimate has a free version of the software. Using GoAnimate in a well-designed marketing can create a professional image as well as help to increase exposure and subsequently drive sales. No need to be very tech savvy to comfortably use the software. Can be a fun way of learning for students. The software promotes media literacy which will be helpful in future careers.

Drawbacks

Minimal emotions to choose from limiting the proper realization of the topic. Another drawback is the text to speech format. For some of the languages the phonetics do not match the semantics of the word. Words are mispronounced in some languages.

What is the future of GoAnimate?

The plans for the future of GoAnimate is to create more video styles, more creative characters and assets, more features and form more partnerships. Since GoAnimate is highly focused on animation, on goal for the future is to enable other forms of video.

Conclusion

In conclusion we will show you a 40 second video. While watching it, think about the...