Marketing Food

SINGAPORE’S LOCAL FOODS

DURIANS

Brief description

Widely regarded by many as the ‘king of fruits’ in Southeast Asia and the national fruit of Singapore, Singapore even has a building modeled after one (Esplanade). Most foreigners are turned off by the strong ‘pungent’ smell, while locals adore the flesh so much they turn it into desserts, cakes, tarts and even shakes.

Many expensive and popular strains of Durian have surfaced like D24 or the Mao Shan Wang (猫山王), which are even stronger in fragrance. There is a taste preference for either the more bitter variety or sweeter flesh. Whether you love it or hate it, you can always smell it when it’s in the room, leading to bans in many public areas like the train or bus.

Environment factors

* Political factor

The Law Of Singapore have banned this fruit in many public places such as MRT stations, busses and enclosed areas where many strangers will be gathered together.

* Macroeconomic factors

It’s quite hard to sell durians in Singapore because the economy in Singapore makes us Singaporean’s normal family peoples hard to live in. Our currency is very big compared to a lot of other countries, and quite a large percent of people in Singapore are from other countries. Example Malaysians, SGD is more than a double compared to Ringgit. People would rather travel their way to Malaysia to enjoy the good foods there, since it’s cheaper by alot and nice. This food is plucked down from trees and sold straight to consumers, they cannot tell that whether the durians is good or bad, even is the dealer cut open the durian and let u have a peek in that individual part, other parts could be rotten, we never know. Durians, named the king of fruits, the price of cause will be quite high too compared to other fruits in Singapore. It can cost up to $12 per pack with only not up to 10 seeds in each pack. This fruit can cause you to get a fever next day if u eaten too much in one shot, so this is not a fruit that u can afford...