Strategic Objective

STRATEGIC OBJECTIVES

* Increased market share.

* Higher quality products to enhance the positioning.

* Lower costs relative to key competitors.

* Broader lines and attractive products consumer.

* Better service to customers.

* Loyalty or addition of new clients

TYPES OF STRATEGIES

* Segmentation and Positioning

* Basic Competitive Strategies Porter

* Growth Strategies

* Strategies against the competition

* Launching new products

PORTER COMPETITIVE BASIC STRATEGIES

Competitive advantage of the product = only perceived by buyers.

LEADERSHIP IN COSTS:

When consumers value low cost as a factor very important in their purchase decision.

It relies on the productivity dimension and is usually linked to the existence of an experience or economies of scale effect. This strategy involves close monitoring of costs operating costs of products and services and expenditure reduced advertising sales and while the emphasis is essentially obtains a low unit cost in relation to its competitors.

Differentiation

When the client buys by factors other than price

These strategies are intended to give the product qualities important for the buyer distinctive and distinguishing it from the offers from competitors. It can be based on an image of brand, a recognized technological advance, the outward appearance.

SPECIALIST

When focused on the needs of a segment or a particular group of buyers, without pretending to go to the market

Primary strategy:

Get place in all stores. At least one of our bikes.

To achieve this we use the following tactics:

Contact one by one with all the shops and they personally show you our portfolio.

Method: will be contacted by telephone and as far as possible will visit the shops. Emphasis will be placed on the price of our products to better pleasing our customers. .