Kudler Fine Foods

Kudler Fine Foods

Shanta Leonard

November 9, 2010

Instructor Rosa Williams

Kudler Fine Foods Service Request

Kudler Fine Foods is a local upscale specialty food located in the San Diego metropolitan area. Kudler Fine Foods was founded by Kathy Kudler. In June of 1998 the first Kudler Fine Foods located in La Jolla opened. The second store location was opened in Del Mar in 2000, and the third location opened up in 2003 in Encinitas. It is the mission of Kudler Fine Food's to provide its customers with the finest selection of food products, wines, and other related items in a unparalleled consumer environment (Apollo Group, 2004).

Kudler Fine Foods has seen significant growth within each location over time. Kathy Kudler has shifted her focus on expanding services, making improvements of the company's operations, and increasing the profitability and loyalty of consumers. The Sales and Marketing department at Kudler Fine Foods is initiating a frequent shopper program to inspire customer loyalty and respond to the shopping preferences of their customers.

Kudler Fine Foods needs to implement an information business system that is capable of tracking the purchases of customers to reward loyalty points. The information system should have the ability to accumulate points based on purchases that customers will be able to redeem for high end gifts, specialty food products, airline upgrades, and other special offers from outside partnerships. One of the sole purposes of this program is to increase revenue by rewarding points rather than offering lower prices. According to the Sales and Marketing department of Kudler's, “Price is not the differentiating factor for Kudler customers” (Apollo Group, 2004, p.1). The team members involved in the development of service request SR-kf-013 are responsible for developing a business system that will maintain all operational aspects of Kudler's frequent shopper program.

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