Tiffany & Company, Inc. Strategic Planning

Tiffany & Company, Inc. is a retail store that is in the business of selling, manufacturing, and designing jewelry worldwide. Their main objective is to maintain an ethical business that is qualitative and sustainable. Their mission statement states that the company will strive to protect the interest of their stockholders by making decisions that show the brand’s righteousness. Their goal is to improve the communities where they operate and sell their goods; along with understanding the importance to enhance the environmental performance of the company. They will continually work with employees, supply chain, stockholders, local communities, and civil society to build up their social impact and diminish its environmental impact (Tiffany & Co., 2014).

The items sold at Tiffany & Company stores include fine, high quality solitaire jewelry, and they are mostly known for their engagement rings and wedding bands. Some other specialty products include non-gemstone, sterling silver, gold, metal and platinum jewelry. They also sell watches, leather goods, sterling silver goods, china, crystal, fragrances, stationery and accessories. They are able to sell their products through their retail store sales, sales from their websites over the internet, catalog sales, business to business sales, and even wholesale distributors (Yahoo Finance, 2014).

When someone mentions the name Tiffany’s you instantly visualize their trademark robin’s egg blue gift box with the perfect white ribbon that is an international symbol of style and sophistication. The boxes are such a trademark, that it is forbidden for a box to leave a store unless a purchase has been made. Everyone knows that Tiffany’s are famous for their jewelry but what most people do not know is that they were originally formed as a stationery and fancy goods store that sold a variety of stationery items. In 1937 Charles Lewis Tiffany and John B. Young founded Tiffany & Company in New York City, where its...