Submitted by: Submitted by v1c10u5
Views: 97
Words: 7014
Pages: 29
Category: Business and Industry
Date Submitted: 11/25/2014 08:49 AM
gnaW niQ gneF oaM gnahC gnaihC dreknooB yuD mahP
kaririS idawamahttaP gnoL
Global Strategic Management
Case Analysis: Volvo Trucks
Submitted to: A. Pattana Boonchoo
Semester: 2/2005
gnihC uY oaH iY nakgnorK
Group: Synergy
Section: 404
eY gniY uohS iewuY 7335-254 2225-254 6025-254 4215-254 8800-254 7888-154 0391-154 0540-154 8715-244
BI 4242
Table of Content Executive Summary Internal Analysis 2.1 Mission 2.2 Goal 2.3 Current Strategies 2.4 Performance 2.5 Functional Analysis 2.6 Strength and Weakness III. External Analysis 3.1 General Environment 3.2 Business / Competitive Environment 3.3 Key Success Factors 3.4 Value Chain Analysis 3.5 Stakeholder Analysis 3.6 Opportunity and Threat IV. Critical Issues 4.1 CI-1 4.2 CI-2 V. Alternative Strategies 5.1 Strategic Package – 1 5.2 Strategic Package – 2 5.3 Strategic Package – 3 VI. Recommendations and Implementation VII. Case Questions 7.1 Case Question – 1 7.2 Case Question – 2 7.3 Case Question – 3 7.4 Case Question – 4 Appendix Appendix I Operating Margin Appendix II Market Share Growth in US Appendix III Truck Global Sales Appendix IV BCG Matrix Appendix V SWOT Analysis Table Appendix VI Five Force Analysis Table Appendix VII U.S Truck Market Appendix VIII Volvo Organization Structure I. II. -2-4-5-5-5-6-7- 10 - 11 - 11 - 12 - 14 - 15 - 16 - 16 - 17 - 17 - 18 - 19 - 19 - 19 - 20 - 20 - 22 - 22 - 22 - 24 - 24 - 26 - 26 - 26 - 27 - 27 - 28 - 29 - 33 - 33 -
-2-
I.
Executive Summary Volvo Trucks has entered into the United States in attempts to survive in the
toughest market in the world. After an unsuccessful alliance, Volvo turned to acquisition and purchased two American truck companies. Although the company successfully utilized its brand and position itself as a high quality and safe vehicle, their sales remained low. Management does not seem to have a lot of information to make better judgments of the market. After reading the case, two critical issues were identified....