Hezal Case Revisited

REVISITING HAZEL CASE STUDY

(Group 2 Presentation) Again, what is the Hazel

Story All About? Hazel had worked for Fortune 500

for 15 years.

Hazel, along with 400 other workers were

terminated due to the new CEO's decision

to downsize the company.

Hazel decided to put up a lawn

mowing service business.

Question 1: What competitive advantage does Hazel have over

professional lawn service? Accessibility

Logistics

Price

Credibility Question 2: Hazel would like to increase her profits

but she doesn't believe that it would

be wise to raise her prices considering

the current state of local economy. Instead,

she has given some thought to increasing

productivity. A. Explain how increased productivity could be an

alternative to increased prices. B. What are some ways that Hazel could increase productivity?

Maintenance

Innovate

Redesign/Improve the system for efficiency

'Route planning'

2:1 Worker to Customer Ratio

Research more about lawn mowing services

Improve workforce through training

Incorporate technology to their system

Question 3: Hazel is thinking the purchase of new

equipment. One would be power sidewalk edgers.

She believes edgers will lead to an

increase in productivity. Another would be a

chainsaw, which would be used for tree

pruning. What trade-offs should she consider

in her analysis?

Additional services to be offered to customers.

Increase in customers which could mean

increase in profit.

Increase the company's flexibility in terms of

the services.

Additional expense for buying the equipment

(more than $1000),maintenance and depreciation cost. Trade-offs:

If Hazel purchase the edgers and chainsaw would mean: Increase productivity because of the equipments' capability.

Edgers and chainsaws help speed up the

services which could have additional customers per

day.

Additional workforce, additional labor expense. If Hazel did not purchase the edgers

and chainsaws would mean: No expenses for...