Coorporate Culture Analysis : Apple

Riaz Adnan

Organizational Cultural Assessment Paper

Acknowledgement:

I have been an Apple fan boy for long time. It’s because of the charismatic character of Steve Jobs I have put him as one of my inspiration from my very childhood. Many have found his character or leadership role as very arrogant and egoistic, when I found that he was a go-getter type of person. It was a very sad moment when he passed away after stepping down from Apple. It’s been told in many articles and news that his leadership model is something that many cannot follow and may who will follow, has higher chances of failing. I have wanted to do a research on his leadership method for a long time and when I was writing this paper I decided to take that opportunity.

Apple’s History:

Apple was formed on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne in the garage of Steve Jobs’ parents home. Their first product was called Apple I kits. It was sold as a motherboard (with CPU RAM and basic textual-video chips) which is not a complete computer in today’s standard. This model was single handedly designed and hand-built by Wozniak.

Today, Apple Inc. is one of the largest technology companies that design, develop and sells consumer electronics such as computer, phone, tablet, online services and software. It is best known for its Mac line of computers, iPod (revolutionary personal music player) and iPhone.

According to Apple’s 2014 annual report[update], Apple employs 72,800 permanent full-time employees, maintains 437 retail stores in fifteen countries, and operates the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer.

Board Members:

Apple’s time line can be shown as:

1976–80: Founding and incorporation

Apple was incorporated January 3, 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak for $800

1981–89: Success with Macintosh

Steve Jobs was known for his arrogance, as a result there...