Calamansi

STRATEGIC ACTION PLAN OTHER FRUITS-CALAMANSI Executive Summary 1. The development of the Strategic Action Plan involved the participation of the private sector at the national and selected regions. At the national level, a Consultative Group composed of representatives of key industry associations and firms as well as concerned government institutions discussed the constraints and recommendations and identified recommended actions. The draft SAP was also presented to a Technical Panel composed of distinguished representatives from the private sector and former top officials of the Department of Agriculture (DA) and Department of Trade and Industry (DTI) led by former DA Secretary Senen C. Bacani with former DTI Secretary Ceferino L. Follosco. 2. The SAP followed a private sector-led and market oriented approach in developing the Philippine calamansi industry. It is expected to be implemented and monitored by the private sector in partnership with the government led by the DA. The Plan, as a first version, must be regularly updated to consider any changes in the industry. Localized adaptation are encouraged especially at the provincial and municipal levels. 3. The Philippines is the sole commercial producer exporter of calamansi in the world. The industry trends showed that calamansi production increased both in quantity (7%) and area (8%) from 1996-2000. In the same period, Philippine calamansi export quantity rose significantly at 51 percent annually owing to the notable increases in exports of calamansi juice to the United States, Japan, Canada and Hong Kong. There are good market opportunities and long term potential in the local and export markets both for fresh and processed forms. The attractive return on investment and the versatility of calamansi as food and food enhancer are strengths of the industry that need to be further exploited. 4. While there is a need for the industry to be unified in terms of objectives and long term directions to enhance private...