Revlon

| REVLON, INC.Bautista, MichelleBernadas, AndromedaCarait, Diana JoyceDedoro, Mary AntonietteMasculino, HeloisaRubianes, Vina Teresa |

| |

1/13/2011 | Case Study |

| This paper provides a concise analysis of Revlon’s strengths, weaknesses, opportunities and threats. It also identifies the firm’s vision and mission and the group’s vision and mission for the organization. |

Revlon, Inc.

Case Study

CORPORATE OVERVIEW

Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant / deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, Revlon Colorsilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum anti-perspirant / deodorants, and Ultima II and Gatineau skincare and its products are sold in over 100 countries across six continents.

ORGANIZATION’S VISION AND MISSION

Vision

To provide glamour, excitement, and innovation to consumers through high-quality products at affordable prices.

Mission

* To emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young or trendy women, health conscious women (skin care), and older women with its variety of brands.

GROUP’S VISION AND MISSION FOR THE ORGANIZATION

Our Vision for Revlon

Revlon, Inc. shall be the world’s top leading high-quality brand in cosmetics & personal care industry with utmost profitable portfolio in business and globalization.

Our Mission for Revlon

* To provide men and women around the world a variety of beauty and personal care products and express their individual personalities to the full.

* To focus on developing products to reach existing customers and to attract new customer groups in both domestic and international...