Marketing Analaysis on Alibaba

news.investors.com

http://news.investors.com/technology/111115-780298-alibaba-jd-report-record-sales-for-china-singles-day.htm

China's Singles Day A Bonanza For Alibaba, JD.com

By BRIAN DEAGON

11/11/2015 07:19 PM

ET

With Hollywood celebrities and loads of sales promotions, Alibaba Group celebrated a new record on China's biggest

shopping day of the year Wednesday.

By the midnight end of the 11.11 event in China, which was 11 a.m. Wednesday in New York, Alibaba (NYSE:BABA)

said that it had recorded $14.3 billion in sales transactions across its various websites, far surpassing the $9.3 billion

that the e-commerce giant had logged the same day a year ago. JD.com (NASDAQ:JD), China's equivalent of

Amazon.com (NASDAQ:AMZN), also had a record day.

The boom suggests that China's slowing economy has not yet tapped consumers out.

Alibaba Executive Chairman Jack Ma speaks in front of a

giant screen showing real-time sales figures at a press

conference in Beijing for the... View Enlarged Image

"From the numbers Alibaba released, I don't see anything

that would raise concerns about consumer spending and

sentiment," said Summit Research analyst Henry Guo,

who has a buy rating on Alibaba.

"The event also shows the dominant position of Alibaba,"

he said. "Their infrastructure handled huge volumes of

traffic, and I'm not aware of any glitches."

Around 710 million payment transactions were

processed.

Love And Money

What started as a joke by college students has become

the single biggest online shopping day in China. Chinese

university students picked the day for people who are

single to celebrate, hence 11.11, or Singles' Day. It was

initially created as an anti-Valentine's Day holiday.

Alibaba adopted the theme in 2009, and Nov. 11 has

since evolved into a day when, single or not, consumers

buy gifts and celebrate.

Also jumping aboard the shopping festival was Tencent

(OTCPK:TCEHY), China's leader in mobile messaging,

gaming and social...