Consumer and Market Insights: Oral Hygiene in Italy

Consumer and Market Insights: Oral Hygiene in Italy

May 30, 2016: A new trending note at JSB market research on “Consumer and Market Insights: Oral Hygiene in Italy” Italy’s Oral Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020.

Summary

Italys Oral Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share and is forecast to register fastest growth during 2015-2020. Value-for-money and inexpensive Oral Hygiene products are in good demand in Italy due to high unemployment rate in the country. Oral Hygiene products offering multiple benefits will continue to be in good demand in Italy as they save time and are cost-effective

Key Findings

-Among the six categories analyzed, Toothpaste will be the largest category by volume sales with a share of 64.0% in the Italian Oral Hygiene market.

-Hypermarkets and Supermarkets is the leading distribution channel accounting for 50.7% of the overall Oral Hygiene products distribution in Italy.

-The use of Tube containers is forecast to grow at a CAGR of 1.9% during 2015-2020.

-The multifunctional Oral Hygiene products will drive demand in the Italian Oral Hygiene market.

-Value and Fresh, Natural and Pure are the major trends that are driving the Italian Oral Hygiene market.

Synopsis

Consumer and Market Insights report on the Oral Hygiene Market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within...