B2B Marketing

Business-to-Business (B2B), briefly speaking, is a general relationship between the company and its partners, agents, suppliers, distributors, and retail sales and services.

Network of manufacturers, wholesalers and distributors (which are links in the supply chain) can grow to very large sizes. Complex system of supply management can be greatly facilitated by automating the flow of relevant information and integrate data on sales and delivery times. It should be noted that this chain can be even longer, eg forecasting, planning, purchasing, production, storage, implementation of agreements and contracts, sales, service, etc. The more processes, the greater the possibility of their improvement through the use of Internet technologies.

B2B (Business to Business) is the name of the relationship occurring between companies, often referred to as the "classic" e-business

The foundation of modern forms of organization between the parties is a long-term partnership. Understanding the factors influencing the behavior in the relationship seems to be the supremely important for the effective development partnership. The key partner relationships is the ability to build mutual trust and relational commitment. Because they reduce the risk of opportunistic behavior on the other hand, reducing transaction costs and reduce the tendency to leave the partner relationship. The main priorities of companies seeking to establish a partnership should be a concern for maximizing the value delivered, to develop mutually beneficial terms of cooperation and the development of customer trust through the creation of effective interaction history.

Tayto as a brand is the market leader in snackfoods in Ireland. The snackfood market in Ireland is divided in to crisps, snacks and tubes (like Pringles and Tayto Toobz). It does not include nuts or popcorn.

Tayto has a market share of 31%, followed by Walkers at 21%. Keep in mind for the objective of this task that the company that own...