A Case Study of Automobile Sector Environment in Sultanate of Oman

Level tow

Dip HE

Foundation to business strategy

Assessment One

2011/2012

A CASE STUDY OF AUTOMOBILE SECTOR ENVIRONMENT IN SULTANATE OF OMAN

By: Amira Al Harthy (28198),

Mahira Al Bulushi (29363)

Introduction:

A strategy is a path to set organization annual plan. Johnson G and Scholes K, (2002) defines the strategy as “the direction and scope of an organisation over the long term which achieves advantage for the organisation through its configuration of resources within a challenging environment to meet the need of markets and to fulfil stakeholder expectations. Strategic analysis is described as analysing the strength of business position.

This assignment will discuss the importance of strategic analysis and its influence or affect on the automobile sector in the Sultanate of Oman highlighting the strength and weaknesses, threats and opportunities within its environment.

In the Sultanate the automobile services are improving the government is developing its infrastructure like the big under work project of Amirat Bridge and the Oman railway project which will influence on both the country and the Omani society as many job opportunities will be available and it will simplify the movement of cargo and people in Oman and its neighbouring states. The automobile sector could study the environment around that can either make a useful element or a threat by using the strategic planning it can scan these factors in order to avoid the threats which can be done by the main measuring element of strategic planning which is the strategic analysis.

Strategic planning:

Shapiro J, (2003) defines the Strategic Planning as “the overall planning that facilitates the good management of a process … it gives you clarity about what you actually want to achieve and how to go about achieving it”. Strategic planning includes variety of elements. These elements are explained in details as the following:

a. Strategic Analysis:

• Environmental scanning; its help...