Pet Smart Analysys

The key success factors are the main elements which have the largest effects on the development of the industry. The key success factors explain potential strategies of the pet industry in order to gain the attentions from customers. The suggestions for the key success factors for the pet industry are: attractive product presentation, experienced work force, proximity to the key market, economies of scope, and effective quality control.

The industry must enhance its vision by an attractive product presentation. In order to draw customers and encourage purchases, eye-catching promotions and displays are essential for pet stores. The using pets in advertising video can catch the attention from the pet owners and advertising should be appeared regularly on television, internet, and newspaper to promote the products. Operators need to create more events that invite the customers and their pets to give out product samples to build product image.

Experienced work force is also one of the essential factors in KSFs. Therefore, it is important to employ a highly capable staff with clear knowledge of the pet industry to better assist customers and boost sales. The staff also has experiences on how to find the best way to treat the pets in order to satisfy its owners. The staff should be able to cover all of the working areas from selling product service to giving useful advices for the pets as an expertise.

The industry needs to consider the proximity to key markets as KSFs.  Stores should be located in high-traffic and high-visibility locations, such as major shopping centers, malls, community store in order to maximize store traffic and sales. Research is necessary to be conducted to find places where have high density of families and pets. More stores should operate in the high density areas as well as providing more services to attractive customers. The development of a strong network of wholesale distributors is very importance to guarantee the distribution of...