Publishing House Business Model

Note:

Kafka Publishing House, Smurf Publishing House are fictional. Statistics used in the report are partly made up. At some point, the external references are fictional too.

Letter of Transmittal

To: Jason Jinoman- Head of Department of Strategic Planning

From: Chi Le, team leader of C1 team- Department of Strategic Planning

Date: November 16th, 2010

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Subject: Recommendations on Kafka Publishing House’s business model changes.

C1-team was assigned by Department of Strategic Planning of Kafka Publishing House to make recommendation on how the publisher’s business model should change to adapt to the changing marketplace.

Our conclusions and recommendations are attached to this email.

Our major findings relate to the performances of three crucial operational departments: Editorial, Marketing, and Information Technology. We also recommend the following changes:

1. Assign Marketing department a strategic role

2. Reconstruct editorial tasks and working condition

3. Increase investment on IT

We believe that these three recommendations will be helpful in making long-term decisions. We hope you will make comments on our findings on the next department meeting on November 21th, 2011.

C1 Team- Department of Strategic Planning

November 16th, 2011

C1 Team- Department of Strategic Planning

November 16th, 2011

Proposal on Business Model Changes for Kafka Publishing House

Proposal on Business Model Changes for Kafka Publishing House

Table of Contents

Executive Summary 5

1. Introduction 6

2. Current Business Model Analysis 6

2.1 Controversial issues across the industry 6

2.2 Analysis of our current business model 7

2.2.1 Editorial 8

2.2.2 Marketing 8

2.2.3 Information Technology 8

3. Recommendation 9

3.1 Strategic marketing department 9

Customer relationship management: 9

Product development: 9

3.2 Editorial task and working...