Submitted by: Submitted by sakalyte
Views: 1011
Words: 3420
Pages: 14
Category: Business and Industry
Date Submitted: 12/14/2011 11:09 PM
Starbucks – Case Memo Assignment
Table of Contents
Table of Figures 3
Memorandum 4
Summary of Strategy Assessment and Identification of Strategic issues 4
The Key Strategic Issue, Options and Recommendation for Action 5
Current Strategic Situation 5
Exhibit 1.1: Mission/Purpose/Vision 5
Exhibit 1.2: Goals/Objectives 6
Exhibit 1.3: Major Policies 6
Exhibit 3: Starbucks Strengths & Weakness Opportunities & Threats (SWOT Analysis) 8
Assessing the Strategy: Identifying Strategic Issues 9
Exhibit 4.1: Build In Contradictions of Strategic Elements 9
Exhibit 4.2: Most Relevant Strengths, Weaknesses, Opportunities, and Threats 9
Exhibit 4.3 Competitive Edge 10
Exhibit 4.4 Analysis of organization’s Financial Performance 11
Is the current Strategy Workable 12
Table of Figures
Exhibit 1: Starbucks Strategy in Detail 5
Exhibit 2: Understanding Starbucks Strategic Manager 7
Exhibit 3: Starbucks SWOT Analysis 8
Exhibit 4.1: Assessment of Organization’s Strategy 9
Exhibit 5: Income Statement 14
Exhibit 6: Balance Sheet 15
Exhibit 7: Sources and Uses Analysis 16
Exhibit 8: Horizontal and Vertical Analysis 17
Exhibit 9: Financial Ratios 18
Exhibit 10: Pro-Forma Income Statement 19
Memorandum
To: Howard Schultz (CEO), Starbucks
From: EBA Strategy Consulting Inc.
Summary of Strategy Assessment and Identification of Strategic issues
After reviewing Starbucks strategic plans we have found several build-in contradictions, which are outlined in Exhibit 4. The current strategy of expansion and growth, including the “Starbucks Everywhere” concept , compromises Starbucks general vision of providing a unique neighborhood espresso bar atmosphere, which has contributed to overall Starbucks success as indicated by continuous profitability (See Exhibit….). Furthermore, aggressive expansion strategy may strain employee (“partners”) ability to translate Starbucks vision of providing superior customer service while remaining profitable by...