Communications Plan

Communications Plan

Keith L. Manning II

MKT/571

October 23, 2011

Communications Plan

Germany is not a developing nation. This country has been through various world wars and survived each by maintaining its status as a world power. Ranked 6th world-wide in Gross Domestic Product (GDP) Germany not only have the might but the country has the money to make technological advances. Even though Ayinger’s brewery boasts one of the most impressive operations in all of Europe and a recipe for making popular beer that is over 200 years old, having the opportunity to market via the World Wide Web is critical to expanding globally. The company’s home country has all of the tools of promotion, a well-educated community, cash-flow that rivals even the United States, fast-paced internet virtually every tool that is needed to gain the publics attention with regards to the companies’ perspective product. In business the German’s are often direct and matter-of-fact sometimes interpreted as “rude” by other countries such as the United Kingdom, Japan, and South Korea (Worldbusinessculture.com, 2011) the German’s are widely looked at as arrogant, but that is misinterpreted they are simply very honest about what the product they are moving is capable of. This candor will have to be tuned down when doing business in the Philippines.

The opposite side of the communication spectrum is the Philippine nation. The Philippines are still in the developing stages but quickly becoming one of the most advanced nations in Asia. Philippines boasts is a nation of around 100 million ranking it 12th in population world wide, there is an appetite for foreign goods and a low rate of unemployment (6.9%) yet there are only 6.2% internet users per 100 people and only 7.2% of people own a personal computer per 100 people (ruralpovertyportal.org, 2008). Marketing to the Philippines would take some clever marketing in order to get around the lack of technology that exists in the mainstream population....