Communication Plan

Communication Plan

Jennifer A. Jurcik, Angel Manriquez, Gwendolyn Wilson

University of Phoenix

MKT571

May 13, 2013

Intro

Effective Marketing and Communication Plan

Identifying the targeted field is the foundation in the budget of the message, marketing dynamics, effective communication, design, and market channels. For Kudler Fine Foods, the communication mission will center on the UK. The marketing networks in the United Kingdom will decide how to introduce the message. To ensure the intended group is receiving the correct message the United Kingdom must organize the advertising, sales promotions, and events. Developing the financial plan to support the gourmet foods and wines both domestically and internationally is critical for the communication.

Kudler Fine Foods must be evaluate the functioning aspects of the plan, after launching the plan of communication. Kudler Fine Foods can use customer feedback to measure the intended group, which allows the company to make any necessary changes. “The integrated message of communication (IMC) is a concept of marketing communication planning that recognizes the added value of a comprehensive plan” (Kotler & Keller, 2007, p. 290).

Advertising and Promotion Programs

To formulate an advertising and promotion program, Kudler Fine Foods has to consider creative strategy, message strategy, and message source to acquire the proposed reaction for its gourmet line of foods and wine. “The communication process includes sender, receiver, message, media, encoding, decoding, response, feedback, and noise” (Kotler & Keller, 2007, p. 291). With the United Kingdom, as the planned market, Kudler should determine which advertising approaches are sufficient and who will develop them.

Kudler Fine Foods domestic market (Canada) retains characteristics that contrast it precisely from the Kudler Fine Foods International Market (UK), product launches in both markets will apply promotion and advertising that will display...