Ipod

iPod : Creating An Iconic Brand

HAMZA ŞANDA

Product Introduction

 The iPod is a combination portable storing and playing audio files encoded by MP3 or AAC from Apple Computer and

launched in 2001.

 The product line-up includes iPod Classic, the touch screen iPod Touch, the compact iPod Nano and the ultra-compact iPod

Shuffle.

 All iPod models use an extremely small hard disk for storage. Also iPod Shuffle uses a flash memory; unlike the memory found

in computers. This flash memory doesn’t lose its contents when the power is turned off. The storage capacity of all models

has increased over time.

 From 2001 to 2011, it’s reported that Apple have reached 275 mio iPod sales.

 In just first quarter of 2011, more than 19 mio iPods had been sold worldwide and monitized 24,67 billion USD Revenue with

5,99 billion Net Profit.

Brand Elements

 Name

: iPod

 Slogan

: 1000 songs in your pocket

 Character

: Silhouette

 URL

: http://www.apple.com/ipod/

 Logo

: Just Apple logo

 Symbol

: brand name itself

 Packaging

: Simple and fascinating

What is the most important feature of iPod?

 The most important feature of iPod is the easy user interface.

 All iPOD models have an innovative and a simple design with color displays use antialiased graphics and text, with sliding animations.

 All new generation iPods have five buttons, also one is integrated into the click wheel as an

innovation that gives an uncluttered, minimalist interface. The buttons perform basic

functions such as menu, play, pause, next track, and previous track. Other operations, such as

scrolling through menu items and controlling the volume, are performed by using the click

wheel in a rotational manner.

 This smooth and simple appearence ,an iPod gives you incredible

functionality pleasure.

performance and

 You can carry all your music, pictures ,videos and movies with iPOD anywhere. And also it’s

very easy to manage...