Submitted by: Submitted by avatc
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Pages: 7
Category: Business and Industry
Date Submitted: 05/23/2012 06:31 PM
PSR TYRE COUNT SURVEY 2011
REMARKS
AREA
VCL
350
BADDA
RESIDENTIAL / COMMERCIAL AREA
100
DHANMONDI
RESIDENTIAL / COMMERCIAL AREA
200
300
GULSHAN
COMMERCIAL AREA
200
250
KAWRAN BAZAR
COMMERCIAL AREA
300
RESIDENTIAL AREA
MIRPUR
200
200
RESIDENTIAL AREA
MOHAMMEDPUR
100
150
KAWRAN BAZAR, 300
MOTIJHEEL, 300
COMMERCIAL AREA
MOTIJHEEL
300
RESIDENTIAL AREA
RAMNA
150
100
DHANMONDI, 200 GULSHAN, 200
MIRPUR, 200
COMMERCIAL AREA
SHAHBAGH
50
50
BADDA, 100
MOHAMMEDPUR, 100
COMMERCIAL AREA
TEJGAON
200
RESIDENTIAL AREA
UTTARA
300
0
TOTAL
2,100
■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE WE TRIED TO AVOID NEWLY REGISTERED VCL WHICH RUN WITH OE TYRE.
THE FOLLOWING AREAS OF DHAKA CITY WERE UNDER THE PSR COUNT SURVEY 2011:
AREA
VCL
14%
COMMERCIAL AREA
COMMERCIAL AREA
1,050
RESIDENTIAL / COMMERCIAL AREA
36%
RESIDENTIAL / COMMERCIAL AREA
300
50%
RESIDENTIAL AREA
RESIDENTIAL AREA
750
TOTAL
2,100
■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE WE TRIED TO AVOID NEWLY REGISTERED VCL WHICH RUN WITH OE TYRE.
TOTAL NUMBERS OF 2100 PASSENGER CAR SAMPLES WERE TAKEN FOR THE COUNT SURVEY FROM DHAKA CITY:
■ DHAKA IS THE MAIN PASSENGER CAR TYRE MARKET IN BANGLADESH.
■ ABOUT 80% PSR TYRE SALES IN DHAKA CITY.
■ MORE THEN 78% PASSENGER CAR REGISTERED IN DHAKA CITY [SOURCE: BRTA WEBSITE, (UP-DATED ON MARCH, 2011)].
WHY WE FOCUSED TO DHAKA CITY FOR 2011 COUNT SURVEY?
■ TO KNOW THE REPLACEMENT TYRE MARKET SHARE.
■ TO KNOW THE SIZE WISE DEMAND IN THE MARKET.
■ TO KNOW THE MARKET TREND COMPARE WITH 2007 & 2009 PSR COUNT SURVEY REPORTS.
PSR COUNT SURVEY 2011 OBJECTIVES:
A. INTRODUCTION
RAMNA, 150
SHAHBAGH, 50
TEJGAON, 200
UTTARA, 300
SURVEY AREA
TYRE SIZE
SHARE
2007
2009
2011
185/70R14
20%
40%
42%
175/70R14
7%
11%
11%
165/80R13
20%
18%
11%
175/70R13
18%
15%
9%
195/65R15
3%
5%
5%
185/70R13
6%
3%
3%
165R13
0%
0%
3%
185/65R14
0%
0%
2%
155/80R13
8%
2%
2%...