Submitted by: Submitted by thinkshank
Views: 701
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Category: Business and Industry
Date Submitted: 08/11/2010 11:03 PM
|Survey and Observation Methods |
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|Submitted to Prof. Maninder Singh |
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|[12.8.2010] |
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|Submitted by: Shankar Radhakrishnan |
|Parvati Guhasarkar |
|Anshul |
|Hadiqa Dar |
|Neha Singh |
Surveys are used to collect quantitative information about items in a population. Surveys of
human populations and institutions are common in political polling and government,
health, social science and marketing research. A survey may focus on opinions or factual
information depending on its purpose, and many surveys involve administering questions to
individuals. When the questions are administered by a researcher, the survey is called
a structured interview or a researcher-administered survey. When the questions are
administered by the respondent, the survey is referred to as a questionnaire or a self-
administered survey.
Questions and Response Formats
Usually, a survey consists of a number of questions that the respondent has to answer in a set
format. A distinction is made between open-ended and closed-ended questions. An open-
ended question...