Hsc Woolies

Executive summary/overview:

Woolworth is an, integrated public company, at present listed on the Australian stock exchange, with limited legal responsibility and lies in the tertiary trade sector.

Woolworth employs further than 175 000 people contained in Australia, within three divisions together with: supermarkets, general merchandise and wholesale.

Woolworth exists globally in New Zealand throughout Dick Smith Electronics chains, this being a part of the companies general merchandise division. With 750 stores and still increasing, the very foremost Woolworth store opened in 1924, located in Sydney, trading as ‘Woolworth Stupendous Bargain Basement’. The prime function of Woolworth is providing its 13 million regulars weekly with the top service, cost and produce possible. The business report is intended in providing written research into the techniques that Woolworth uses promotion strategies to assist the company attain its prime function. Also, looking into the key business functions, the role of marketing – objectives, location, promotion, and consumer approval, identifying the objective marketplace and discussing the advertising mix, included will be the four P’s of marketing – price, product, promotion, place and the recommendations for future increase and growth of Woolworth.

Outline the relationship between the key business functions of the business.

Key business function:

Operations

Operations are the production, manufacturing and services sector of a business. It involves the turning of raw materials into outputs, which become the finished good or service. For example, in Woolworths the production in the bakery of raw materials turned into bread, with the process of flour, water, wheat into the finished product.

Woolworth’s quality development program, guarantees customers of Woolworths “The best quality of freshness and superior quality products” this is a promise based on the products every day of the week that...