Boeing's Internationalisation

School of Aerospace, Mechanical and Manufacturing Engineering

BUSM 1222 – International Business

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Internationalization

Due Date: | 27th April, 2012 |

Topic: | Boeing Australia |

Lecturer: | Prof. Nattavud Pimpa |

Student: | David Chipperfield |

Student No.: | S3135373 |

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* Table of Contents

Table of Contents ii

List of Figures ii

List of Tables ii

1 Introduction 3

2 History of the Boeing Company 3

3 Coming to Australia 5

4 Factors affecting the move 6

5 The impact in Australia 6

6 Looking to the Future 7

7 Concluding remarks and personal Insight 8

* List of Figures

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* List of Tables

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Introduction

The key to international business in the ability to analyse the movements of a company and its international ventures. In the modern, age globalisation is becoming a norm and multi-national companies are the major figure heads in industry due to their vast reach in the markets. Globalised companies can have an effect on all aspects of a country that it branches into, from economy and health as well as local politics. US aerospace company, Boeing is a prime example of these items; Boeing has expanded its global reach to countries including Japan, China and Australia, with the latter being the company’s largest foothold outside the US base. This report will investigate the key items in Boeing’s expansion into Australia, and the impacts the venture has had on the Australian landscape.

History of the Boeing Company

The Boeing Company is a manufacturer of commercial jetliners and military aircraft, and one of the largest aerospace companies in the world.

The idea for The Boeing Company was born on a lake in Seattle on July 4, 1914, when William E. Boeing, a lumber company executive from Michigan, took a ride on a Curtiss seaplane with a...