Spa Marketing Strategy

Marketing strategy: --------------------------------------------------------MAI

1. PRODUCT AND SERVICE

Core benefit: provide a place to escape the bustle in a busy and tiring day for consumers. Take care not for women, but also men care for beauty. Spa was considered an entertainment place for “cool” young generation. Help customer choosing best quality beauty-care products.

a. Actual Product:

ECHO has totally 9 product lines. These are:

*

* Anti-geing

* Oily/ Combination/ Acne

* Sensitive

* Whitening

* Body

* Essential Oils

* Herbal Teas

* Natural Soaps

* Accessories

b. Actual Service

ECHO has 5 services, and there are products that accompany to each corresponding service.

* Haute Couture Package:

*

* Half day of beauty

* Half day of relaxation

* Detoxifying

* Relax, Detox & Slim

* Gentleman’s Care

* Couple’s Delight

* Foot Beauty & Treatment

This service will go with anti-geing, body and essential oils product. They are used for relaxing all over the body. The function of Aromatic Fresh Herbs & Essential Oils Steam and the combining of the pressure treatments and sauna exclude the body from the aches, pain and toxins.

* Facial Treatments:

*

* Sensitive Skin

* Normal to Dry Skin

* Rebalancing

* Clear Complexion

* Whitening Treatment

* Men’s Skin Care Need

* Anti-Ageing

This service will go with anti-geing, sensitive, oily/ combination/ acne, and whitening product. They are used to care the skin face. The function of natural nourishing ingredients of the sunflower pollen, propolis, thyme, geranium, and honey make the skin fresh, clear and luminous. In addition, they also infuse the skin with moisture to combat dryness, improve skin texture and leave skin feeling utterly soft and thoroughly moisturized.

* Body Treatments:

* Balancing Body Care

* De-stress Body Care

* After Sun Remedy for...