Marketing Mix

FINAL PROJECT

MARKETING’S TOOLS: The Marketing Mix Applied on Distribution (Selling) and Manufacturing of Low Carbohydrate Diet Products (Desserts) Under Category of Franchise

By

Liliana Melo

Roncliton Santos

Principles of Marketing, Course AMM 104.8026

LaGuardia Community College, Long Island City

February 5, 2007

MARKETING’S TOOLS: The Marketing Mix Applied on Distribution (Selling) and Manufacturing of Low Carbohydrate Diet Products (Desserts) Under Category of Franchise

INTRODUCTION

According to the World Health Organization (WHO), there are about 1 billion overweight people in the world of whom 300 million are obese; if this accurate figure it equates to a world epidemic. There are 800 million underweight people worldwide. As a result, obesity is now the greatest contributor to chronic disease. Therefore, Diet Bite will be created to provide the population of New York City with the possibility of enjoying their favorite desserts with lower sugar, fat, and carbohydrates levels without feeling guilty. This enterprise might be expanded to other locations in NYC, NY other states and might become a franchise nationwide, or worldwide in a near future.

|Product Positioning |

|Target: |People on diet |

| |Diabetic People |

|Product Position: |Supply an existing product or service in a superior way. |

|Differentiate Product: |Ensure that customers know the product’s key benefits |

|Projected Sales: |Profit Margin = Net Profit/Net Sales...