Business Administration

[N0. of Printed Pages—5] BBAMK-20401 Roll No.

BACHELOR OF BUSINESS ADMINISTRATION -

FOURTH SEMESTER END TERM EXAMINATION: -

MAY, 2011 I MARKETING MANAGEMENT — II Time: 3 Hrs. Maximum Marks: 70 Note : Attempt questions from all sections as directed.

SECTION — A (30 Marks) Attempt any 5 questions.

Each question carries 6 marks.

1. Explain the meaning of Product Life cycle and state the challenges a marketing manager has to face in

introducing a new consumer producf.

2. What do you rnean by channel of Distribution? Explain the various kinds of channel of distribution

and discuss their functions.

3. How does communication work? What are the major steps in developing an Integrated Marketing Communication (IMC) ?

P.T.O. (027)

4.

What are the various objective of Pricing ? How should a price be set on a product or service for first time ?

. What are the challenges and opportunity of

Globalization What are the factors governing entry into foreign Market.

Write short notes on Branding, Labeling and’

Packaging.

SECTION - B Attempt any 2 questions.

(20 Marks)

Each question carries 10 marks.

What is a penetration strategy When and how would you go about a penetration strategy Answer by selecting a product/business of your choice and make the necessary assumptions.

Define basic objective of a Distribution Department. List out (in a flow chart with an example of distribution of farm fresh vegetables) series of activities from start to end till the end user. '

Discuss the concept of New Product Development?

Discuss the process of NDP in context with an automobile company.

10.

SECTION — C (Compulsory — Case Study)

(20 Marks)

Wal-Mart stores, the fantastically successful chain of discount stores headquartered in Bcntoville, Arkansas, is on top of the world, it is currently rated as the fifth most valuable corporation in the United States, with Sales of$ 32.6 billion in 1990. The company has just announced its first international expansion, 21 joint...