Online Shopping Versus Brick and Mortar Shopping

Online Shopping versus Brick-and-Mortar Shopping

Shopping is a necessity of life. Everyone has to do it at one time or another. Some consumers

still choose to shop the traditional brick-and-mortar way, while others prefer to do their shopping

online. Online shopping has advantages and benefits that traditional brick-and mortar shopping

cannot provide. Some of the factors that consumers list as having the most important influence

on their shopping include convenience, pricing, and selection.

When shopping the traditional brick-and-mortar way, convenience has taken a back seat. There

are several things that have to be dealt with, such as crowds, lack of parking spaces, and specific

hours that the stores are open. However, if you choose to shop online, none of these things are a

problem. To start, you do not even have to get dressed because you can do your shopping in you

pajamas if you prefer. You do not have to worry about leaving home early so that you will get a

good parking spot. You will also avoid fighting with the crowd to try to ensure that you get the

last one of that specific item that you made the trip to purchase. There will be no need to rush to

get to the store before closing because the online stores are open 24 hours a day, seven days a

week, even on holidays. Online shopping is also more convenient for sick, disabled, or home

bound people, and mothers with small children with no baby-sitter. Another convenience of

online shopping is that you do not have to worry about the weather. Dressing in light clothing to

stay cool, wearing a heavy coat to stay warm, and trying to keep up with an umbrella when it is

raining would not be things that you would have to worry about.

Compared to online shopping, traditional brick-and-mortar shopping takes more money and

time. More money is spent because you have to put gas in your car in order to drive to the store.

Once you are there, you are faced with other non-shopping...