Action Programs

Action Programs

The Takers plan to introduce FRS Healthy Energy Drinks in major cities around the US starting in January. In three quarters of a year, we will achieve our objectives by completing the tasks stated in each quarter.

1st Quarter We will launch a $500,000 promotional campaign where we select brand ambassadors from colleges in major cities around the U.S. to help bring about brand awareness and find potential clients for the product. We will have about five brand ambassadors on each college campus that is chosen to help distribute samples of the product to the students at their college and surrounding colleges.

2nd Quarter After the campaign, we will start an advertising campaign through marketing channels such as the internet, radio, and television. We want to make a strong presence through these channels to make consumers more aware of our product and reach out to those who we didn’t through promotional campaign. We will advertise on social media sites, direct traffic to our online sites, and make a commercial that reaches our target audiences. Through our website, we will hold a contest where people who effectively use their social media sites to promote our product will be rewarded with prizes and incentives to continue to promote. Our commercial will film top student athletes and celebrities that range from 18-24 to promote the product. This will gain a lot of attention towards our product and help sales grow.

3rd Quarter After our two huge campaigns, we plan to continue to promote our product in various tradeshows and events where we can launch our beverage to new consumers and beverage distributors. We will have tradeshow models and spokesmodels promoting our drinks at various Car & Bikes Shows, Sporting Events, and concerts. These shows and events are held annually around the U.S. and will help build our customer base for FRS. In this three month span, we will try to be involved in as many tradeshows and events...