Xbox 360 Corporate Strage

Concepts in Strategic Management

And Business Polcy

MISSION STATEMENT

“At Microsoft, our mission and values are to help people and businesses throughout the world to realize their full potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use.” 1

VISION STATEMENT

"Our vision is to create innovative technology that is accessible to everyone and that adapts to each person's needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." 1

—Bill Gates, Chairman, Microsoft Corporation

Microsoft has been in the software industry since the mid 1980’s and known for their wide range of software products but in 2001 they felt the need to get involved in the console gaming industry. Since then they have taken the gaming world by surprise with the invention of the Xbox and generations later to be named the Xbox 360. During this transformation they have taken into consideration their competitors programs and accessories and made a product that can compete. A couple of ideas that are mirrored between the three consoles are wireless controllers, live gaming, and an interactive move accessory that has taking the gaming world to another level.

Microsoft Xbox SWOT Analysis

STRENGTHS: * Brand Name * Customer Loyalty * Technology * Game Hype * History of Company | WEAKNESSES: * Production of top games * Expensive hardware and games * Add on packs * Cost |

OPPORTUNITIES: * Online Market * Emerging Market * New Technology * Expand Overseas * New Markets * Bundles * Partnerships * Better innovations * Pricing * Game Titles | THREATS: * Strong Competition * Hardware issues * Change in...