Week 2 Assigmnet Hum 176

University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

Questions Answers

What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms. Media convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media. It has grown so fast and huge that one type gets all over the world, which reads and replies, is up to the individual who clicks to read or look at it.

Media convergence is not just a technological shift or a technological process; it also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past.

What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. A decade ago, there were clear differences between print media, TV, the internet in general and social media in particular. Now look at things: Newspapers and TV have web sites. Those web sites deliver news in almost real time complete with moving video and feeds formatted for smart phones. Movies are now available streaming on the internet (Netflix). TV shows are now available streaming on the internet (Hula.com). Viewers can participate in TV...