Business Marketing

Principles of Marketing 1100 On Line

How do marketers segment markets? How do firms implement positioning strategies? What are the steps invovled in segmenting target markets? How important is market research to the decision making process? Why do we have marketing decision support systems? This weeks assignments will answer these questions and tie back to course learning outcomes 4, and 5.

1. Read Chapters 8&9

2. Review the power points for Chapters 8 and 9 Chapter 8 Chapter 9

3. Take the quizzes for chapters 8 and 9 in D2L. The quizzes can be found under the quiz tab on the course home page. You have until Sunday, March 3 to complete the quizzes. Remember that you have two tries to get 90%. You may use your books to take the quizzes. Chap 8 Chap 9

4. Participate in the weekly discussion. Remember that you must post your answers to the questions between Monday at 12:01 am and Wednesday 11:59 pm. You must respond to one other classmate between Thursday 12:01 am and Sunday 11:59 pm. Be sure to review your discussion guidelines to see how points will be awarded. Discussion

5. After reading Chapter 8 read the following case and then answer the three questions following your reading. Be sure to use 12 point font, complete sentences and proper grammar. This assignment is worth 20 points.

I will grade the assignment as follows:

20 points – The questions are answered fully and show integration of chapter concepts. In other words, use terminology or facts from the chapter and tell me where in the book you got this information.

15 points – The questions are fully answered and show some integration of chapter concepts.

10 points – The questions are somewhat answered and show some integration of chapter concepts.

5 points - The questions are not completely answered

0 points – No attempt in completing the assignment.

You will lose 2 points for excessive grammatical errors....