Submitted by: Submitted by sozerionur
Views: 201
Words: 2909
Pages: 12
Category: Business and Industry
Date Submitted: 03/14/2013 04:27 AM
franck.mathot@altervista.fr UdA - Licence Bilingue Economie-Gestion
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OBJECTIVES
To acquire a basic knowledge about firms and their markets and to expose students to Michael Porter’s 5 forces theory To understand how companies gain and maintain competitive advantages in their market place. To better understand the importance of “market insights” to help decision making by providing a better understanding of the evolutionary environment of the firm on its markets.
Franck Mathot - UdA - Licence Bilingue Economie-Gestion 2
Franck Mathot
Contact:
franck.mathot@atervista.fr www.competitive-intelligence.com
Education
Scuola Scienze Aziendali, Italy 1991 Marketing Ecole Supérieure de Commerce, France 1992 - Finance M.B.A. International Management, USA 1996 Thunderbird, School of Global Management
Intelligence Experience
Navigate International
100+ Competitive Intelligence projects for leading French and international companies CI trainer in MBA, Executive
Professional Experience
Project Manager - Rossignol (Italy) International Marketing Director - Alpha Tools (USA) Sales & Marketing Director - Dynavet (France) Founder and owner of AlterVista since 2005 franck.mathot@altervista.fr
MBA, Mastères’ program (EM Lyon, Ecole Centale Paris, ISTIA Innovation…) Adjunct Faculty, Thunderbird School of Global Management
Director for France at the Institute for Competitive Intelligence (ICI) since 2010
Before the Marketing
Franck Mathot - UdA - Licence Bilingue Economie-Gestion
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The Consumer Buying Process
Personal & Environmental Factors Psychological Personal Social Cultural
Stages of the Consumer Buying Process Problem Problem Recognition Recognition
Need to Need to replace old replace old shoes shoes
Information Information Seeking Seeking
Search for Search for stores, styles, stores, styles, prices, prices, opinions of opinions of others others
Evaluation of Evaluation of Alternatives Alternatives
Which are Which are...