Marketing Mix

A PROJECT ON

“MARKETING MIX OF S-Purex Detergent”

INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT

SUBMITTED BY:

SHUCHITA BHUTANI

(MBA-GENERAL)

Roll No-156

CERTIFICATE

I hereby declare that this work of “MARKETING MIX OF A DETERGENT” is my own work and to the best of my knowledge. It contains no materials previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any degree or diploma at any other education institute, except where due acknowledgment, is made in the work.

SIGNATURE:

DATE:

Introduction

Proviry Ltd. started their business in 2005 from the major city of New Delhi. Company has been in the business of producing bathing bars and shampoos. The products that are currently operating in the market are:

1. Opera Soaps

2. Opera Shampoos

The company has been dealing in the market for the past eight years and has expanded its business to various other cities like Pune Bangalore Maharashtra Uttar Pradesh etc. the headquarters of the company remains in New Delhi only. Within a short span of time the company has received a remarkable response from its customers.

COMPANY’S PROFILE

MISSION

Proviry aims at adding VITALITY TO LIFE. We meet everyday needs for hygiene and personal care with brands that help people feel good, look good and get more out of life.

The company has its deep roots in local cities and markets around the country give us strong relationship with customers and are the foundation of our future growth. We will bring our wealth to knowledge and expertise to the service of local consumers.

Market status of the company

Our company mainly focusing in India’s market, our products are being used in India. The goodwill of our products is high in the market. As a result of market survey we have a large quantity...