Retailing Opportunities in Pakistan

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Retailing Opportunities In Pakistan

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Introduction

Retailing deals with important economic and management problems and thus constitutes an important area for management activity. If we were to compare Pakistan just three decades ago to what it is today, the extent and nature of the difference would be of startling proportions. Liberalization and communications revolution has also brought the global corporate culture to Pakistan; the habits of people are changing rapidly with changing life styles, changing ways of living, customer pattern and buying behavior. All the things are changing.

These corporate sector-promoted activities and the glamour and pomp that surrounds in Pakistan is in sharp contrast to the physical and social conditions in lower and lower-middle income settlements. There is an introduction of fast-food chain stores, garments stores and international branded stores of different consumer items is available every where, they have opened up their branches in all the big cities of Pakistan. Huge advertisements, colorful and well-lit, dominant the urban landscape and dwarf badly constructed, badly lit businesses and homes.

Manufacturers and wholesalers rely on retailing to provide the structure in which their goods flow quickly, smoothly, and in large volume. Now consumers depend on retailers to buy goods to meet their needs and to make it as convenient and enjoyable as possible to do the shopping that fills those needs. As the societal culture is changing so do the purchasing pattern of people. To meet their demands there is an advent of new shopping stores that have a new look now the shopping is not the matter...